Archive for Internet Marketing

How to Use Twitter to Find Your Target Market

Posted in Internet Services, Social Networking, Web 2.0 with tags , , , , on September 2, 2009 by technologyaspects

Twitter has changed the meaning of social networking and seems to be the most popular way to connect with people today. From celebrity Ashton Kutcher’s challenge to Oprah to reach one million friends first (Ashton won) to a U.S. State Department official contacting the co-founder of Twitter to delay upgrading the Twitter system so as not to interrupt election dialogue in Iran, everyone has become a die hard fan of this micro-blogging platform.  More and more news agencies are using Twitter to keep their audience up-to-date, and local businesses are also jumping on the Twitter bandwagon as an immediate way to connect with their customers as well.

Twitter

The scope of this micro-blogging platform seems to be quite advantageous for marketers, advertisers and companies to further their causes such as market their products, services, search for new ventures and find business partners. But the question is how to find the targeted segment? You may often come across messages like, “Get 10,000 followers for just $19.95” or you may blindly follow someone and in return he/she will follow you i.e. reciprocity. But believe me, 1000 followers that are related to your segment are far better than 10,000 followers that come from everywhere.

Listed below are the 7 strategies that should be followed in order to find members of your target market:

1. Add people who are related to your industry. Twitter allows a person to create profiles with fictitious names which is troublesome if you are trying to find people with their original names. Suppose you are trying to find one of your friends but he/she has created profile under some other name like describing his sun sign, work or any other thing then it would be quite difficult to find the profile. To overcome this difficulty use http://search.twitter.com to help you in your quest. Additionally, you can use the advanced search which is loaded with scores of options to greatly narrow down your search and zero upon the profile being searched.

2. Find people with similar interests or serving the same market. In order to do so, use Twellow which is a directory of Twitter users and allow the users to list themselves according to the industry and interests. It also let the users to create extended biography of their company or services to clearly explain their offerings. If you haven’t yet listed your business on Twellow, take some time and do it right away.

3. If you cater to the business needs of any particular geographic region use Twellowhood, another service by Twellow to find the prospects in your area of operations. Additionally, you can use it to find the big players in your market as well as clients looking for business solutions. The user can click on the country to zoom in and find people in the cities that matter to them. Twellowhood is currently available only for the U.S. and Canada users. This tool if used properly can definitely help to find strong leads or business partners to strengthen your local presence.

4. Nothing is better than recommendations. The free service, MrTweet, provides the user with information on recommended people to follow based on their current Twitter profile. The only condition is you do have to follow MrTweet in order to participate. Once you’re logged in, you can see your recommendations, along with how these recommendations are connected to your list of followers. You can evaluate your recommendations, and MrTweet will make changes in your recommended list accordingly. MrTweet is quite useful for:

•  Easily discovering new people as this service filters through millions of people so that you can find those who are highly relevant to you.
•  Enhancing the relationship i.e. recommend them and give them more juice and get the same in return.

5. Follow those who follow you. It is considered good Twitter etiquette to follow those people who’ve chosen to follow you. In order to prevent being labeled a Twitter snob, ideally you should be following more people than are following you. This can be done in either manually or automatically. If you want to automate this process, use Tweetlater to automatically follow your followers.

6. Look for relevant keywords. Another way to find related followers is to keep track of people mentioning certain keywords in their Tweets. It can be easily done through the free version of TweetLater stated in the above point. The service allows the user to keep track of any mentions of either their name or company name on Twitter in the very same way as Google Alerts function.

7. Find groups that interest you or where you can contribute effectively. In order to do so use Twibes. It permits you to find groups by industry and interest which you can then join and/or see and interact with the members of each group. Also, if you have something which can be of interest to online audience and can be shared, create your own group.

The important thing here to note is that finding your target market is just the beginning. Once you’ve found them, you need to begin to build relationships with them. This means paying attention to what they say so that you can respond to their tweets when appropriate either with a direct message (DM) or a @username reply that is publicly viewable also known as retweeting (RT). It is generally done when someone’s tweet is really great or when you feel that it would be good to share the information with those who follow you.

The beauty of Twitter lies in the fact that you need not to spend long hours to find people, get followed or follow your Tweeps and build relationships. Take 30-45 minutes per day to keep yourself informed about what’s happening on the micro blogging platform and building relationships with people across the globe and see your business grow!

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